Developer miHoYo causes community backlash from latest controversy
By Huy Duong and Akhil Gunasekaran
The relationship between a business and its customers is essential to the success of the said business. But lately, players of the viral video game “Genshin Impact” have been disappointed in the lack of communication with the developers of the game: MiHoYo.
Genshin Impact is an open-world action role-playing game. The game consists of anime-like characters, and players perform story and world quests all around the map. Genshin Impact classifies as a gacha game, a video game that has purchasing mechanics in order to gamble for in-game virtual items.
Genshin gacha system consists of wheel-spins, or wishes. These wishes can be purchased in-game with both earned and payable currency. 90 wishes will guarantee that you get a 5-star character, the highest tier. When you hit 75 wishes you have a 25% chance to get a 5-star. However, for the featured banners (weapon and character) you only have a 50/50 chance to get the featured character or weapon. If you lose the 50/50 chance your next 5-star will be guaranteed to be the person.
Genshin Impact has three banners: A Character Event Banner, Weapon Event Banner, And Standard Banner. The Character Event Banner features an exclusive 5-star character. The rates to get this character is higher. The Weapon banner features exclusive 5-star weapons. Standard Banner is the basic banner that contains the same 5 stars. They will never change.
The developers of the game, MiHoYo, have been conservative with rewards ever since the launch of the game. The company typically only gave out a handful of attempts to “spin-the-wheel” each month. This often left players unsatisfied, as they would be forced to pay large sums of money in order to get more “spins” and obtain their favorite characters and weapons.
The “stingy” nature of developers MiHoYo reached a high point with the one-year anniversary of the game. Typically, free-to-play games such as Genshin Impact hand out a plethora of rewards and gifts to their players, such as characters, gambling spins, and weapons. So, Genshin players were surprised and frustrated when developer MiHoYo gave out very minimal rewards on the anniversary of their game. The reward consisted of only ten-wheel-spins, which was only enough to earn a single character. In fact, this was the same reward that was handed out during the Chinese Lantern Festival.
In protest, Genshin Players have begun to protest the game on different social media platforms in different ways. For instance, on Discord, Genshin Players have been spamming emotes in order to prevent speech in certain talk channels. On the other hand, players have review-bombed the game’s ratings on the Google Play store.
To many players’ surprise, developer MiHoYo has yet to respond to the players’ outcries. And due to this, the protests have continued as of the beginning of October.
FEATURED IMAGE (at the top of this post): The current cover for Genshin Impact’s 2.2 update loading theme. (PHOTO CREDIT: miHoYo)